I try to bring a unique perspective to the industry of branding and marketing. I have worked in commercial agriculture all of my life as a family business.
I went to Lubbock Christian University for a Humanities degree. I didn’t really know what I was going to school for. Consequently I went back to work at the farm.
While doing the farm thing I got another degree. An M.B.A in Marketing from West Texas A&M.
I admit most of this schooling was probably a waste of time and money but it’s too late to dwell on that.
Regardless of all that, the school stuff at least started my interest in the marketing and branding world. I’ve always been a bit put off by marketing. Especially the sales side of it. Because I’ve always felt myself more sympathetic to the people being targeted by the marketing rather than the people trying to make the sale.
I don’t really care for manipulation and deception to promote and make the money. The ends don’t justify the means in my opinion.
I like to think i’ve got a better perspective towards branding and marketing than most of what you find on the internet.
But I still enjoy building and creating strong and trusted brands. Just not smoke and mirrors and nonsense that gives marketing a bad name.
I want to help people, business owners and individuals alike, that are interested in building a brand and learning the ins and outs of how to do it in an honorable and time tested way.
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